SEO will help your business to promote your product or service to a greater amount of potential customers, as well as a more targeted audience. When Web Design Geelong completes an SEO audit, we find out what people are searching for on Google that relates to your product or service. If you choose to go ahead with one of our SEO packages, we will modify/increase your website content to better align with those searches. This helps your website to be shown more often and increases the chance of you getting more leads.
Statistics show that 71% of clicks from search engines (Google) go to the results on page one! SEO will help to get you on that first page.
With more clicks comes more leads. But not just any leads, when you have SEO, you will gain leads that are specific to your niche, service or product, not just anyone, but your ideal customer!
The best type of customer are repeat customers. SEO will have you ranking high so that when your past customers search on Google again for your product or service, they will see you again and be more likely to purchase from you again!
You will receive a detailed spreadsheet on what needs to be fixed on and off your website to better it’s SEO.
If you wish for Web Design Geelong to complete any of the tasks required to fix your SEO, you will be provided a quote, so you can make an informed decision on your next step in gaining better SEO for your business
SEO stands for “Search Engine Optimization”. It’s a term that basically means optimizing your website to rank higher and more topic specific. The better your website is SEO’d, the better chance it has of gaining more traffic and leads!
You could absolutely do your SEO yourself, but there are some tradeoffs, see below a quick list of why it’s better to hire an SEO expert:
– Faster Results
– Ensure it’s done properly
– Keep up with changes in SEO
– Gain the benefits of expensive SEO tools that SEO experts use
– You save yourself 100’s of hours of learning!
When it comes to hiring an expert plumber, would you trust the skills of a 1st year apprentice or a fully qualified plumber with years of experience under his belt? It’s the same with SEO, put your SEO in the hands of an expert, let Web Design Geelong help get your website ranking higher and more relevant.
Analytics….you’ve probably heard of it, but what is it? Well it’s a term that explains a way to monitor & track your SEO results.
– If you have a website on Squarespace then your able to use either the built in analytics or Google Analytics.
– If your website is on WordPress then your best option is to use Google Analytics.
Google Analytics is free, whilst Squarespace includes their version of analytics in each of their packages.
Once you’ve got your head around these tools, it’s as simple as keeping an eye on your visits and conversions each month to see how your website is progressing.
The hardest thing is actually understanding how to setup and use the data coming from these analytic tools. This is another part of SEO, as it’s not just in the implementation of SEO that SEO experts show their worth, it’s also in the ongoing monitoring and tweaking.
When Web Design Geelong is doing your SEO, the ongoing monitoring and tracking is done for you and presented in a way that’s easy for our clients to digest.